Future Fantastic brought the spirit of Gucci’s new era to life to celebrate the launch of their latest Australian boutique. 

Future Fantastic brought the spirit of Gucci’s new era to life to celebrate the launch of their latest Australian boutique. 

Future Fantastic brought the spirit of Gucci’s new era to life to celebrate the launch of their latest Australian boutique. 

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Future Fantastic led the event experience and were responsible for guest management, influencer outreach, public relations and dressing.

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Inspired by Gucci’s most recent collections, motifs such as giant butterflies, birds, ladybirds, bumblebees, tigers, hydras and snakes became part of the event environment. The playful and charismatic in-store setup showcased an imaginary universe of flora and fauna. 

Inspired by Gucci’s most recent collections, motifs such as giant butterflies, birds, ladybirds, bumblebees, tigers, hydras and snakes became part of the event environment. The playful and charismatic in-store setup showcased an imaginary universe of flora and fauna. 

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The event’s impact was vast, with a social reach of over one million impressions and significant nation-wide press coverage.

The event’s impact was vast, with a social reach of over one million impressions and significant nation-wide press coverage.

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